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Networking 101 – Be Commercial Ready
If you are going to go out to Network, there are some things that you need to be prepared to do. In this article, we are only going to focus on one of them – your 30 second commercial.
When you go out to network, you need to know what you are going to say when you are asked what you do. Although this shouldn’t be a lengthy 30 minute segment, it should be enough information to help the people you meet clearly understand the importance of what you do and how your, service or product may be helpful to them or the other people in their network.
I will warn you most people have a difficult time with this because they don’t know what to say and don’t want to make a mistake. Here is some good news and some bad news, you are going to tweak this commercial more times than you would like, and you may have to make some changes while you are at an event if people seem to look puzzled when you share.
Here are a few pointers that will help you get started.
First, think about your idea client or your favorite customer. What service or product do they buy from you, and why? For instance, if I am a Virtual Assistant people hire me so they can get more done. They let me handle the paperwork and the other pieces of their job that they can delegate to an able bodied professional. Then they can concentrate on the things that help them make a living and help them serve their customers better. What do you do for your customers and most importantly how does it help them? So a perfect VA commercial would be something like this, I help my customers get more done by helping them get rid of their administrative headaches like paperwork, and scheduling so they can focus on serving their customers and getting more business.
Second, Stay away from how unless they ask you. Most people don’t care about how you will help them so stay away from all the bright and shiny equipment you use, and all of the certifications that they don’t know or understand. Talk in a language that your 5 year old would understand. This particular point is especially helpful and a big problem when people network. Yes, I know you worked really hard to get that degree, designation, or all that experience, but you may want to leave it out of your 30 second commercial if the person hearing it, isn’t going to gain anything significant from it. You want to give people enough information to keep them interested, but you don’t want to go overboard. That could turn someone off, or even worse they could totally tune you out.
Lastly, be calm cool and collected. It’s a conversation. You are meeting this person for the first time, and you could be talking to someone who you may do business with for years. If you make a mistake, it’s okay. Correct it, and make a joke out of it, if it makes you feel more comfortable. You are going to have to change your 30 second commercial over and over again, and the people who are around you will, as well. If you relax and make the most out of the experience.